Avoid Making These Mistakes With Your Next Auction

Avoid Making These Mistakes With Your Next Auction

by Ted Meng, August 12, 2016

How is your silent auction going? Even if it’s going smoothly, we bet it could be better. Silent auctions can help you raise unrestricted, important funds if you implement the right strategies.

Putting together a flawless silent auction is never possible. Apart from the auction itself, you need to address a number of other management issues that could easily spell disaster. However, avoiding a few common mistakes can go a long way in streamlining your fundraising event.

Coming in from our auction app designers, here are a few mistakes you should avoid:

Ignoring Audience Interests

The items you put up for auction should appeal to each and every member in the guest list.

This is what makes understanding your audience so important. For instance, if a large share of the audience consists of wine enthusiasts why not auction off travel experiences to wine yards or even dining packages? Similarly, if the audience loves music you can auction off tickets to a nationally televised awards show or concert.

Bland Onsite Displays

Picture this; you are auctioning off a luxury cruise ship package, but all the guests see is a boring, black and white flyer with a cruise ship on it. Not really impactful.

To boost funds, you need to add in a bit of marketing magic. Use LED displays to show exotic cruise locations, place margarita glasses on all tables, and develop stunning displays that actually trigger an emotional response.

Minimal Information For Bidders

Auction items that include tickets to exotic locations of different experiences are all interesting.

If you want people to give in more funds, it is a good idea to let them in on the details regarding the items being auctioned.

It is also a good idea to integrate a small brochure into your silent auction app or print it out. At the same time, have a volunteer answer any questions potential bidders may have.

A Cramped Auction Venue

Your guests need to be able to view all auction items up close. They need to have enough space to move around and meet people. Even if you have the most indigenous auction app integrated into your event, it will be of no use if the venue is cramped. Also pay special attention to lighting, decorations and all other aspects that contribute to the ambiance of the event.

You can automate a number of aspects of the auction event simply by having a dedicated auction app designed and implemented. Apart from boosting funds, processing payments, auction apps designed by us also provide you with analytics so that you have ample actionable insight for your next event. Get in touch with us to learn more about how we can help.

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